ConnectMint uses data mining and machine learning to suggest networks, leads, partners or investors for the success of your business.

It’s an ongoing project started during my time at Sigra Software, in Brazil, in May 2017.

DETAILS

It’s a mobile-first platform where mobile users can access professional networks and browse suggestions of people to connect to based on their needs. The networks and event managers can have access to business intelligence in a web dashboard.

CHALLENGE

How do I know the most relevant people for my needs in a event or place?

MY ROLE
(SOLO PROJECT)

  • Business Requirements Definition
  • Ideation
  • Interface Design
  • Visual Design
  • Prototyping

OVERVIEW

In the age of Artificial Intelligence, Big Data and automation, business people are still doing networking the same way for decades – going to events, expecting to talk to some relevant personalities and meeting new people.

But what if you are in an event of 300 participants, how to make networking more efficient – getting to know the right people to make your business or project take off?

Before redesign

When I started working at ConnectMint, the Beta version was already running and consisted of a list of events – once you were chose an event to participate, 3 features were highlighted: Cards navigation, Pitch wall and Chats tab.

The main features

1. Cards navigation (profiles)

The premise was that a Tinder for business would be a market fit – you swipe or tap a button to request connection or to pass that contact. The profile would have a picture, name, company, role and a brief bio.

2. Pitch wall

Recife’s entrepreneurship hub calls for solution to help startups developing. In this case, the pitch wall would help early-stage companies finding prospects and partners.

3. Chats tab

The idea of a chat is to initiate the conversation right in the app, after getting to know a little more about that person after reading the card (profile).

Analysis

Since no previous research was made and the solution was already on the market, I decided to analyze in-app usage data from 2 events in the city.

Along with quantitative data analysis, semi-structured interviews were conducted with participants to understand how they perceived the value and how relevant the current features are for them.

The questions involved topics like event picking, networking, tools used for professional networking and feedback on the current app’s communication and value proposition.

Highlights

Everyone recognizes networking is needed

Executives reserve time to go to professional events from time to time. They recognize the importance of networking for their careers and are willing to invest money in that. Quote from research: “All my projects wouldn’t be possible without networking”

Getting to know other participants before the event is an opportunity

There is always a moment for research for other peoples’ profile – be it before or during the event. Helping them before will save time when the event will be happening. Quote from research: “I need to know more about the people in the event before arriving at the place”

Pitch wall wasn’t used

A pitch wall is useful for startup meetings and events. It’s a feature built on an assumption and didn’t work on the two events in which the publics’ profile was closer to the one wanted. From now, the pitch wall will be deactivated.

Users’ behavior in-app

The app’s features (Likes, Unlikes, Skips, Matches and Messages) were used differently according to the users’ group.

Like is when you press the button and agrees to send someone a connection request; Unlike is when you discard that person to not see that card again; Skip is when you don’t want to interact with that person now and want to see who’s next (the card will be displayed again when all the cards have been shown); A Match happens after you Like someone and someone likes you too; Messages are the number of text messages sent in an event.

The groups were identified as it follows:

Entrepreneurs and professionals in development
Interact a lot in the app and are very curious about other people, willing to get to know other professionals that can help them achieve their goals.

Executives, influencers and investors
Receive lots of requests and messages, but due to their busy agenda, interact very little in the app.

Managers
Use the platform to look for business partners and collaborators. Prefer talking face-to-face to assess contacts’ trustworthiness – the in-app connection is the starting point for conversation and a further meeting.

Lead hunters
Usually marketing, HR and creative economy professionals looking for clients. Interact and exchange messages a lot and are willing to pay good money to have results.

PROPOSALS

The key findings showed that there was a lot to be done in terms of validation. The most apparent change was in the interface of the app, where cognitive load was reduced and a visual identity was established. Below there are other proposals I made in the redesign after analysis and user testing.

New features

After other testing sessions with users (not in events) and talks with event organizers, new features were added to the concept:

Feed section

Interaction among participants is the key to opportunities – be it for sharing the event floor-map, asking questions or making announcements. The feature is being tested, available for participants to interact and reveal what the main use would be for.

Expo section

How to make events last longer, growing revenue and value proposition for organizers? With participants being able to browse each other’s profile at anytime, one actor was missing: the exhibitors. They are looking for leads and can provide solutions to the attendees – why not making them meet?

Final Solution

Interesting?

Let’s chat and find out how we can help each other.